Salty Star Run Club
Brand Identity & Community Outreach
Brand Identity & Community Outreach
Brand Identity & Community Outreach
Year
2024-Present
Client
Salty Running Co.
Service
Branding, Photography, Community Curation
Year
2024-Present
Client
Salty Running Co.
Service
Branding, Photography, Community Curation
Year
2024-Present
Client
Salty Running Co.
Service
Branding, Photography, Community Curation
Solution
Salty Star is more than a logo or a name; it’s a living identity created to capture the rhythm, grit, and joy of running together. The branding draws from vintage athletic aesthetics but is reimagined with flowing lines, energetic color palettes, and movement-driven typography that mirror the pulse of a group in stride. Beyond the visuals, the project shaped the culture of the club itself: t-shirts worn like team jerseys, posters that rally members to races, a website and social presence that act as gathering points. Every element was designed to feel like a badge of belonging—an emblem of momentum that binds individuals into a collective. The success of Salty Star lies in how the identity doesn’t just represent the community; it fuels it, turning runs into rituals and a club into a shared story.
Solution
Salty Star is more than a logo or a name; it’s a living identity created to capture the rhythm, grit, and joy of running together. The branding draws from vintage athletic aesthetics but is reimagined with flowing lines, energetic color palettes, and movement-driven typography that mirror the pulse of a group in stride. Beyond the visuals, the project shaped the culture of the club itself: t-shirts worn like team jerseys, posters that rally members to races, a website and social presence that act as gathering points. Every element was designed to feel like a badge of belonging—an emblem of momentum that binds individuals into a collective. The success of Salty Star lies in how the identity doesn’t just represent the community; it fuels it, turning runs into rituals and a club into a shared story.
Solution
Salty Star is more than a logo or a name; it’s a living identity created to capture the rhythm, grit, and joy of running together. The branding draws from vintage athletic aesthetics but is reimagined with flowing lines, energetic color palettes, and movement-driven typography that mirror the pulse of a group in stride. Beyond the visuals, the project shaped the culture of the club itself: t-shirts worn like team jerseys, posters that rally members to races, a website and social presence that act as gathering points. Every element was designed to feel like a badge of belonging—an emblem of momentum that binds individuals into a collective. The success of Salty Star lies in how the identity doesn’t just represent the community; it fuels it, turning runs into rituals and a club into a shared story.
Athens Marathon Museum
Athens Marathon Museum
Athens Marathon Museum